AdSense for content

How the Ads Get On Your Site
Once you join the AdSense program – and Google approves your site or sites, which we’ll cover in detail shortly – the actual process of displaying ads on your website is extremely simple. You are provided with a small HTML script, which you can paste anywhere on your webpage. You may paste this code any number of times and on multiple pages, and watch the ads get served! Google automatically places AdWords ads that are most relevant, from its extensive advertiser base. Google employs various sophisticated algorithms to determine the relevancy of the ads to your content.

Discover How to Turn Your Web Site's Content Into Cash!
Before we get into how Google assesses sites, and whether a few or many placements of that magic script will deliver optimum results, let’s review the advantages of AdSense.

Google AdSense programs: Choose your weapon(s)!
Google currently (mid 2005) offers three programs: AdSense for content, AdSense for search, and Premium AdSense.

AdSense for content
AdSense for content is the main AdSense program – contextually targeted ads are displayed on your webpage, and you get paid for every click. These ads are specifically targeted to the content of your webpage. Consequently, if you change the content of your page, the ads that are displayed would also change. AdSense allows you good control over what ads get served, since there might be some obvious problems if it didn’t. These includeBlocking Ads – you choose
While the ad selection is automatic, you can block unwanted ads – such as those from your competitors. You just tell Google which companies to block from your sites.

Reviewing and filtering Ads – semi-automatic
Google has its own strict policies for ad content (no profanity, no racial discrimination, etc). These are filtered out automatically from your point of view. Additionally, you can choose to block additional content through custom filters. This is slightly different than blocking an advertiser, since with this method an advertiser you generally allow may submit ads that would individually be filtered out.

Allowing the publisher to select an ad
In the rare case where Google’s content engines can’t make a clear match of ads to pages, they will let you pick which ads you want served. If you don’t pick, you’ll get public service spots.
The look-and-feel of Ads can be customized
Ads shouldn’t look out of place or be jarring on your website. Google allows you to customize colors and layout. You can choose options provided or have your own custom layout and color applied to the ads. The advertisers have no control over this; as the material appears on your site, you can and should select how it looks.

Tools for analysis
Tracking and analyzing the performance of any marketing campaign is critical. Google AdSense provides a range of comprehensive online reports that allow you to monitor and analyze your earnings as well as the performance of ads bymany metrics, including size, color, and so forth, so you can make adjustments to maximize the value of the placements.

AdSense for Search
This is another program whereby Google allows you to ad a Google Search box to your website. By doing this, visitors to your site can search the entire internet from your website itself. In a way, your site becomes a host to Google. Except you make money!
The search results page that is displayed when a visitor on your website searches through the search box on the site itself, also displays Google Ads (AdWords ads) next to the usual listings, just as it would on Google.com. If the visitor clicks on any of these Google Ads, you get paid as well. Thus, with AdSense for search you can enhance your income potential beyond what just the content of your actual site can provide.
AdSense for search offers all the same options and controls as AdSense for content. These include ad customization, ad filtering, monitoring and tracking results, and so on.


Google AdSense Premium service
The AdSense Premium service provides advanced functionality and features, provided your website qualifies for it – which in fact very few sites do.
As a base requirement, your website should received at least 5 million search queries or 20 million page views a month to qualify for the Premium service. (We’re betting if your sites qualify for this level of service, you already know all about AdSense!)

Introduction

What is Google AdSense?
Google AdSense is an ad-serving program that places ads that “make sense” – specifically, that make sense based on relevant content, and assumptions about who might be interested in that content. AdSense is an application of the broader concept of Contextual Marketing. Contextual Marketing is just what it sounds like. On a website about custom cars, you might have an ad for fancy wheels or car care kits.
On a website about off-roading, you might have an ad for durable truck tires or spotlight rigs. A hockey site might advertise hockey sticks…and a tennis site, tennis shoes. Contextual Marketing just means aligning the ad serving with the context/nature of the website and its audience, the same way like items are grouped in a store. And the “context” can be cut much finer than website level, it can be page level, article level, and so on, so the ads always match the material they are appearing near, and thus, appeal to the interest of the reader/buyer at any given moment.
So what’s in it for you – the website publisher/owner? That’s easy. Every time a visitor to your site clicks one of these ads, you make money. The better the ads are targeted, the more clicks you get, the more money you make. AdSense displays easy-to-read, text-based, relevant ads that don’t overshadow the content of your website or annoy visitors. Actually, you have seen hundreds of these ads yourself, as you’ll realize in a moment.
Today there are probably only a few places in your website that can directly make you money, if any. The magic of Google AdSense is this: It allows you to earn money through every page of your website. On top of that, with algorithmsused to align ad content with page content Google automatically selects and displays ads for your website that are likely to generate the highest revenue for you.
AdSense is an application of AdWords beyond Google.com
Making “sense” of AdSense means understanding that it is really an offshoot of the older Google model, AdWords. But they are not the same thing.
Google AdWords
If you have ever searched on Google, you have seen AdWords.
Google AdWords are the small text ads that are displayed on the side of the search results in Google. These ads are contextual of course – in this case the context is the search terms you entered. The ads will be served based on what you’re looking for. So, if you do a search on “printing services” you will get ads for printing services along with your search results!
How does this generate money for Google and the advertisers?
Google AdWords works on a model known as pay-per-click. When someone clicks on an AdWords ad, the advertiser of that ad has to pay Google a certain amount. It’s easy to track and fully automated.
We say “certain amount” because that amount is different all the time and is subject to market forces – in this case, bidding. Something has to determine the placement of those ads, and what determines it is how much the advertiser offers to pay per click. When you submit this kind of ad to Google, you submit it with a bid – which is compared to other bids for similar keywords. It’s an auction style process.

Google AdSense, as stated earlier, is an extension of Google AdWords. It takes the AdWords concept and moves it off of Google’s search page and onto thousands of other web pages. The ads that are displayed on the websites are Google AdWords ads.
It’s good for the advertiser, who gets more and broader displays, for Google, who charge more for this program, for you, who will make money from the clickthroughs on your pages, and also for the consumer, who will see cool ads for stuff they are probably interested in!
So how exactly are you making money from all this? You earn a share of the pay-per-click amount, every time a visitor clicks on the ad. So you just need to get ads on your site…

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EARN through adsense

HomeTips.com nails down big revenue with Google AdSense.

Home advice website HomeTips.com started out in a backyard clubhouse. Seeking a quiet, woodsy spot for writing home improvement books, author Don Vandervort converted the bottom floor of his sons' two-story treehouse into a small office. He launched HomeTips.com from that office in 1997, essentially as an online portfolio to promote his books.

In the decade since, HomeTips has grown into a large and popular site, thanks to the authority Vandervort has developed and the volume of content he has collected and posted from his more than two dozen books, scores of magazine articles, and many television appearances on ABC and HGTV.

Challenge

Until about three years ago, HomeTips' main source of revenue came from writing, publishing, and licensing books and content to other companies, such as Sunset Books and Microsoft. This business expanded significantly after Vandervort moved to larger offices in Glendale, California, and assembled a team of editors, writers, and artists.

Though his book and content business was thriving, the website's meager revenue came from online sales of guides and reports. When a visitor requested one of these, Vandervort would email it to them and trust them to send three dollars. "At that time, I couldn't find a good system for these small transactions," he recalls. "It was an interesting way for us to stay in touch with our visitors' needs, but a money-losing proposition. We needed advertising for the web business to be viable." But the small editorial team was far too busy working at their core business of creating content to develop an advertising program.

Results

In 2003, Vandervort heard about the Google AdSense program and thought it might be helpful for creating incremental revenue that could work for HomeTips. As he notes, "It took about 20 minutes to set it up - and that 20 minutes completely changed our business."

He started by testing AdSense on a few pages. During the first week, he remembers that AdSense revenue paid for coffee; the second week, it paid for lunches. The model clearly worked, so he began expanding the program across the entire site. Now AdSense revenue pays for all salaries, overhead, and business development.

"Google's ability to deliver targeted ads is remarkable," says Vandervort. "In fact, because the ads are so relevant to the content on any given page, we believe that they are a very useful resource for our visitors. This is evidenced by the fact that, on many of our pages, more than 10 percent of our visitors click through to the advertisers for more information," he adds.

HomeTips now sees more than 1 million online visitors each month. "Solid content is the secret to developing a following," says Vandervort. "If you write expert content with your visitor's needs in mind, the rest will follow."

As the business has grown up, so have the sons whose backyard clubhouse Vandervort first commandeered for an office. Now they bring media experience to the business: Gabriel as a former writer/producer of shows for The History Channel and Christian as a cinematographer and film editor. HomeTips anticipates online video to be the next area of growth. "Nothing can show you how to do something as clearly and adeptly as a video," says Vandervort. "As we see the migration of advertising dollars from television to the web, we expect video content and advertising to do very well."

The HomeTips team constantly tests site design, navigation, and ad optimization to improve both the user experience and the success of advertising. Vandervort points out the fact that channel reporting and Google Analytics are a big help in this effort. "These analytics help us zero in on where we're doing the best job and where we need to do more. As a result, our performance just keeps going up."

About Google AdSense

Google AdSense is a program enabling online businesses to earn revenue from serving ads precisely targeted to specific web content and search pages. With service levels ranging from online sign-up to dedicated support management, a broad range of sites profit from AdSense. Thousands of Google advertisers also benefit from AdSense by gaining exposure on sites across the Google Network, which includes many of the Top 100 Media Metrix sites such as AOL, About.com, Amazon, Ask.com, and

Google AdSense


If you don’t know what Google AdSense is then you’ve been living under a rock. This is pretty much a must have if you want to make money from a blog. Google display simple text and image ads on your blog that are targeted to what you’re writing about. Google has been a consistent money maker for this blog.


Bidvertiser



Bidvertiser, a CPC ad network that competes with Google AdSense. It main advantage over AdSense is its low $10 payout. You only need to make $10 in order to be paid. Big publishers wouldn’t care about this but for many small blogs that are still waiting to hit that magic $100 Google payout level, getting pay at a lower level is quite attractive.


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